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February 21 2012

tedr
The site is built for such engagement. It is part of an unusual partnership between Pratt and Say Media, an upstart digital media company that grew out of ad network Videoegg. The Say bet is that it can build a new-style media company based on authentic voices like Pratt’s that are built for the type of real-time feedback that’s a hallmark of the Facebook era. “We’re trying to take a write-read model to an inspire-connect one,” said Troy Young, CEO of Say Media. “Building community around it is a key objective of ours.
Jane Pratt Takes The Web | Digiday

tedr: This is not hype. It’s really working. Can’t wait to do more of this at Say